The Most Progressive Sustainable New Clothing On Earth

All garments sold on this website are made by The Continental Clothing Company - the most progressive sustainable new clothing company on earth. Really? Find out why:

The Continental Clothing Co focus has always been on creating high quality, expertly styled and responsibly manufactured garments for markets such as fashion retail, music merchandise, corporate promotions and leisure. Usually only available wholesale lovedynamite offers consumers the opportunity to buy direct for their wardrobe or personal printing project.

The Company owns four unique award-winning brands – Continental®, EarthPositive®, Salvage® and Fair Share® – that are among the most up-to-date blank garment brands in the world.

Social Responsibility

We all have a right to a safe and healthy work environment, a living wage, a legally binding contract. We all have a right to be free from discrimination and harassment, to join - or not to join - a labour union, to choose our work freely. We all have a right to fair and reasonable working hours. And our children have a right to go to school.

Continental Clothing Co. has adopted a robust policy with regard to the following minimum social responsibility criteria:

  • No use of child labour
  • No use of forced labour
  • Safe and healthy working conditions
  • Legal labour contracts
  • Payment of living wage
  • Freedom of association and the right to collective bargaining
  • No discrimination against employees
  • No excessive hours of work

Continental Clothing Co. has been running a pro-active social responsibility programme as a member of Fair Wear Foundation since 2006. All the Company’s manufacturing facilities are regularly audited for social compliance and are running active monitoring programmes in accordance with standards advocated by the International Labour Organisation, the Ethical Trading Initiative and other international bodies.

Fair Wear Foundation carries out an annual brand performance check, and produces a comprehensive report and a score rating.

FWF is governed by the following organisations:

  • Modint (business association for manufacturers and distributors of fashion, interior design, carpets and textiles)
  • CBW-MITEX (business association for retailers of interior design, fashion, shoes and sportswear)
  • FNV Bondgenoten (federation of trade unions - service industry)
  • CNV Dienstenbond (Christian trade union - service industry)
  • Clean Clothes Campaign

Sustainable manufacturing

Sustainable manufacturing is the creation of manufactured products through economically-sound processes that minimize negative environmental impacts while conserving energy and natural resources. Sustainable manufacturing also enhances employee, community, and product safety.

Continental Clothing Co. recognises that garment manufacturing is one of the most environmentally damaging and harmful industrial sectors on the planet, and takes decisive and often pioneering steps towards addressing the many negative impacts. Starting with the sourcing of raw materials, the Company ensures full traceability of all fibres, choosing low impact cotton, Tencel® Lyocel, bamboo and EcoVero viscose, and recycled polyester in the Continental® range, 100% certified organic cotton in the EarthPositive® range, and recycled organic cotton blended with recycled polyester in the Salvage® range.

Continental Clothing Co. has been a vivid supporter of many high profile campaigns, including the Clean Cotton Campaign, Pick Your Cotton Carefully, and has been working with the Environmental Justice Foundation and the Pesticide Action Network for many years. Continental Clothing Co. is an active contributor to the International Working Group on the Global Organic Textile Standard (GOTS). The Company is certified under the Global Organic Textile Standard, Organic Content Standard and the Global Recycled Standard.


Yarns and fabrics

Continental Clothing Co. controls the spinning process of almost seventy percent of all the yarns used in production as part of its vertically-integrated manufacturing structure, with the remainder being carefully sourced externally. All the yarns used by the Company are fully combed and ring spun.

The quality of our yarns and fabrics is the foundation to delivering the highest quality garments.

All the fabrics are knitted at their in-house facilities, and dyed with GOTS approved chemicals, using low-water and controlled waste discharge processes, certified to OekoTex 100 Class I standard and conforming to REACH.

Organic certified fabrics are dyed in their zero-discharge dyehouse, where all the water is recycled in a closed-loop system.

Carbon footprint reduction

The carbon footprint (CO2e) is the total carbon dioxide, methane, nitrous oxide, and other greenhouse gases emitted during the cultivation and harvesting of cotton, fibre processing, textile production, packaging, transportation and warehousing. In January 2008, Continental Clothing Co. became the first company in the world to calculate the carbon footprint and place the Carbon Reduction Label on textile products.

They have reduced the carbon footprint of EarthPositive® products by around 90% through a combination of innovative product design, low impact organic agriculture, efficiency in manufacturing, and by replacing standard grid electricity with renewable wind power. They do not use carbon offsets and their footprint calculations were certified by the Carbon Trust Certifications in the U.K. between 2007-2009.

It has been calculated that a single EarthPositive® T-shirt saves around 7 kilograms of CO2e compared to a conventional T-shirt, whereas a hooded sweatshirt saves up to 28 kgs.

Having taken the greenhouse gas emissions to pre-industrial levels, all the EarthPositive® products carry the registered mark “Climate Neutral”.

Products carrying the Salvage symbol, are made from 100% recycled materials

They salvage the cuttings from organic cotton textile production, shred them and turn back into soft cotton fibres. They add fibres made from locally recycled plastic bottles to obtain the cotton and polyester blend. They spin the blended fibres into fine yarn to make fabrics. Finally, they finish the production with care to create a high-quality product.

Printing suitability

All the products are designed and manufactured specifically for garment decorating, and, with the exception of un-dyed bags, are suitable for all screen-printing techniques and all ink types, including discharge printing.

Because of the high quality surface finish, these garments perform particularly well with digital direct-to-garment (DTG) printing.

We strongly urge the use of ink types and printing processes with a low environmental impact, without phthalates or aromatic solvents, non-PVC, water-based, compliant with environmental and organic standards.


Use only 100% natural materials like wool and cotton to make quality garments designed to last. They also provide Fair trade clothing and work with two co-operatives that provide women with training, education and work, empowering them to move out of poverty. For more details go to

Continental Clothing

Continental Clothing was set up as a social enterprise to support fair and sustainable practice in the fashion industry. Manufacturers of great basics they have robust social and environmental policies as well as award-winning products. Find out more at


Founded in the Swedish town of Ornskoldsvik in 1960 this great brands mission is to develop timeless, functional and durable outdoor equipment whilst acting responsibly towards people, animals and the environment.

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Frieda Sand

A very local affair that could not be more exciting, Hebtroco hope to re-invigorate the once huge trouser business in Hebden Bridge by restyling traditional fabrics like corduroy and moleskin to make luxurious, durable, urban trousers. As above it is wonderful to be a part of the fight to save British fashion heritage as well as supporting an enterprise that could bring jobs and money to my local town.


howies believe a piece of clothing that lasts longer is better for the environment. They make low-impact, high quality clothing using recycled and recyclable fabrics where possible, confidently give information about the factories they use, and actively support environmental campaigns in their home town of Cardigan. See their info pages at


Komodo has been a pioneer brand, promoting the use and development of organic cotton,hemp and other natural fibres since the early 90’s. Equally important to them is the welfare of the people who work in the small factory units that make their clothes. See ‘About Us’ on their website

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M&N is a vegan brand therefore there are no animal products used in production.
The linings inside all MATT & NAT bags are made out of 100% recycled plastic bottles.In addition to being vegan, sustainable materials are constantly sourced in design such as cork and rubber. Various vegan leathers are used in production, the scientific terms are PU (polyurethane) and PVC (polyvinylchloride). PU is less harmful for the environment than PVC and they make it a point to use it whenever possible. One of their factories operates by the SA8000 standard and they hope to make this standard a bigger part of our production going forward.

Monkey Genes

‘No Blood, No Sweat, No Tears, No Slave Labour, No Child Labour’ is what it says on their t-shirts and all Monkee Genes are organic cotton too. Check out their ‘Why We Do This’ page at

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Their mission statement says it all, ‘Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.’ From developing recycled fabrics to supporting hundreds of grassroots environmental groups all over the world there is none bigger or better than Patagonia when it comes to being good. Go to for more details.


Using British wool and British factories has got to reduce the carbon footprint of these classic products as they travel from conception to store. Wonderful to be a part of the fight to save British heritage, manufacturing, skills and styles. Go to to learn more about this family business.


Impressive simply for bringing organic cotton into the mainstream Seasalt are also involved with local environmental projects in St Ives as well as promoting and developing locally made goods. They have comprehensive social and environmental policies which you can look at on the ‘Our Standards’ section of their website


Not only a fashion label with a ‘green’ background wunderwerk want to be perceived as a ‘Lovebrand’ working in harmony with the environment. Sweat-shop and animal-cruelty free fashion using quality, natural and sustainable materials. See